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5 Reads for Association Executives & Marketers

SCD Group

Why You Shouldn’t Create a Newsletter (and What to Do Instead). Newsletters are stuck in 2005. Yes, some newsletter publishers give you digital archives and buttons to share past issues, but are your readers using those features? They just forward the newsletter to somebody they think might like it.

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Daily Buzz: Inspire a Bored Board

Associations Now

Keep board members in the loop with an easily accessible communication portal, monthly newsletter, or Facebook group. Health in Harmony , founded in 2005, runs a hospital in Borneo that partners with local conservation efforts. The rise of influencer marketing comes with a warning: Don’t fall for fake influencers.

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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). Stock Market #. Since 2005, the two groups had jointly produced a successful annual show and realized that many constituents knew each other and were members of both associations. TiK ToK(Ke$ha). Rolling In The Deep (Adele).

Texas 60
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Google SEO Changes: It’s Time to Do Some Soul-Searching

Associations Now

If you’ve seen any of your association’s marketers breaking into a sweat recently, they might have read a certain blog post from Google. Google says it’s offering similar data through its Webmaster Tools interface, but digital marketing experts say that information isn’t a full substitute for what was lost.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels. Generate blog content.

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Authors and Social Media: a recap of 12.15 #SMfastfwd

ChatterBachs

If they resonate, I’ll lead w/ them in e-newsletter subject lines. shelisrael : Since 2005, my entire life has been immersed in SM. LoAshley : That SM marketing takes skill and not just any college grad with a Facebook account can do it. DKRex : the word is Relevant (& to be a better, faster typist).