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Daily Buzz: Inspire a Bored Board

Associations Now

Keep board members in the loop with an easily accessible communication portal, monthly newsletter, or Facebook group. Health in Harmony , founded in 2005, runs a hospital in Borneo that partners with local conservation efforts. The rise of influencer marketing comes with a warning: Don’t fall for fake influencers.

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5 Reads for Association Executives & Marketers

SCD Group

Why You Shouldn’t Create a Newsletter (and What to Do Instead). Newsletters are stuck in 2005. Yes, some newsletter publishers give you digital archives and buttons to share past issues, but are your readers using those features? They just forward the newsletter to somebody they think might like it.

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Authors and Social Media: a recap of 12.15 #SMfastfwd

ChatterBachs

Scotia Systems ( @scotiasystems ) has put together an excellent recap of the 12.15 #SMfastfwd tweetchat on “Authors and Social Media” It is also well done visually. SMFastFwd – Authors & Social Media Discussion. If they resonate, I’ll lead w/ them in e-newsletter subject lines.

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What Smart Associations Do Differently

Association Adviser

The economy, financial markets and labor market are greatly improved (see chart below). In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more. Stock Market #.

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How to Successfully Reach Donors Across Multiple Channels

Achieve

This is where a multichannel marketing strategy can help. Instead of focusing your communication efforts on one platform—like email or direct mail—multichannel marketing helps you expand your reach and keep your existing supporters engaged across multiple channels.

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