Causes can energize associations while engaging members
SCD Group
APRIL 28, 2013
While not a true cause marketing campaign, it is a mix of web/social media/print/TV, and more. It has donated farm-grown Christmas trees to about 122,000 military families since 2005. Provide timeline for planning as well as time to engage/recruit members to participate. FedEx is a partner, providing all the shipping.
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