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Long Live Your Education Sessions: How To Repurpose, Reuse and Recoup Meeting Costs
Tom Morrison
SEPTEMBER 23, 2013
All of the above are pieces to a new revenue model called, “Repurpose, Repackage, Reuse,” to selling knowledge to your members. Our association had a five module course that included a thick 3-ring bound Instructor’s Guide, five student handbooks and written tests. Let me give you an example of how this looks in the real world.
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