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Membership Marketing Blog: Pricing Your Product, Service or.
Membership Marketing
MARCH 14, 2011
Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. ► 2007. (51).
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