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Association Brain Food: 2.17.23

Reid All About it

The weekly list of free educational events and resources for the association community… Program marketing. Quick hits How the Reasoned Action Theory works in membership marketing—make sure you understand the scientific theory underlying human behavior. The odds on that aren’t so good these days. More info/register. 1 CAE credit.

Revenue 39
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How to Create a Data-Sharing Partnership with Chapters: Part 1

Chapter Chat

If chapters share metrics and information about their activities, national knows where to provide support for chapter operations or member engagement efforts, for example: Shared services: database, website, email marketing, dues collection, D&O and liability insurance, PR/crisis management, tech strategy, or content.

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