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The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. That’s more than double the number we counted in 2012. The discussion around the CDO title began in 2012. That’s more than double the number we counted in 2012. It can help formulate marketing strategies.

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Four Lessons From the Turmoil at Yahoo

Associations Now

Now the company is facing the likelihood of selling off its core business of search, news, and community. All of which puts new scrutiny on Mayer, who came aboard as a purported turnaround artist in 2012. Those are newsmaking moves, but they’re not results of a strategy to define what the company does and improve it.

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Membership Wakeup Call for Associations

Association Adviser

If you look back at our most popular reader polls of the past three years it’s interesting to see how your peers’ concerns have shifted from strategy (2010) to communication and innovation (2011) to tools and technology (2012). In response, NYSSA started monthly gatherings at local pubs in New York City.