2013 Communications Innovation Sample 
Association Adviser
DECEMBER 17, 2013
Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”
Membership Marketing
DECEMBER 19, 2013
Average to Above Average Growth in Membership Counts: The combination of innovative new strategies like online marketing and data analytics and budget cuts has resulted in most organizations experiencing only average to above average outcomes in membership marketing. What have you observed in your 2013 membership marketing experiences?
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