Membership Marketing

JANUARY 2, 2014

In this and several upcoming posts, I want to share three resolutions you may want to consider for your membership marketing program in the New Year. The basics of membership marketing are to create a plan, try new approaches, and track the results and your important membership data points.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Higher Logic

AUGUST 17, 2017

That’s up from 2013 by a whopping $20 billion. These tools help members find information more quickly via self-service tools including: Product documentation. Recruit Top Human Capital. Your user group’s input will likely help you build products with fewer support issues and more market relevance. Discussion forums.

Cost 134

Cost Products Innovation Team 134

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.

Technology 60

Technology Video Social Media Georgia 60

Associations Now

SEPTEMBER 12, 2013

— juliekehoe (@juliekehoe) September 12, 2013. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. — Nathan McCavery (@nathan_mccavery) September 12, 2013. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies.

Social Media 40

Social Media Case Study California Recruiting 40