Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) So, they establish policies, pricing and promotion designed to keep recruiting new members. And, if so, when?

System 40

System Social Media Content Cost 40

Associations Now

SEPTEMBER 24, 2014

” NAADAC’s major symptom circa April 2013 was declining membership, Storie says. In NAADAC’s two email newsletters, the templates now include a box that dynamically lists the individual recipient’s membership expiration date or a “join now” link for nonmember recipients. It all had to change.

System 40

System United States Course Process 40