2014 Association Management Email Marketing Price 
MemberClicks
DECEMBER 13, 2022
If you really want people to pay attention to your email (and hey, who doesn’t?!) Names, dates, prices, etc. In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Announcing dues price increases.
Associations Now
NOVEMBER 11, 2019
But the recent split of a business partnership involving two common tools—one that associations might heavily use, one less so—has me thinking: What happens when a best-in-breed tool suddenly tries to do more than you originally signed up for? Will there be cost savings from having fewer vendors to manage? And how should you react?
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