MemberClicks

DECEMBER 13, 2022

If you really want people to pay attention to your email (and hey, who doesn’t?!) Names, dates, prices, etc. In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Announcing dues price increases.

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Associations Now

NOVEMBER 11, 2019

Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.

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Associations Now

NOVEMBER 7, 2014

It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision. Tips from @johnhaydon on new Google Inbox app and email marketing » [link] [best one? "Create

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Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Pricing—What is the pricing structure?

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