MemberClicks

DECEMBER 13, 2022

You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Why your email copy matters. For new members especially, email communication can help build relationships. Names, dates, prices, etc.

Tips 92

Tips eBook Email Marketing Price 92

Associations Now

NOVEMBER 7, 2014

It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision. Then, of course, after you make the decision, you have to manage it and communicate it.

Email Marketing 40

Email Marketing Tips Analysis Price 40

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts. Pricing—What is the pricing structure?

Marketing 60

Marketing Strategy How To North Carolina 60