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When Your Best-in-Breed Tool Suddenly Wants to Do it All
Associations Now
NOVEMBER 11, 2019
Earlier this year, the email-marketing tool MailChimp publicly broke ranks with a longtime partner, Shopify. The two tools were something of a match made in heaven: MailChimp was an effective tool for distribution of emails and newsletters, while Shopify allowed for the creation of an effective e-commerce storefront.
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