2014 millennials Recruiting Social Media 
Associations Now
SEPTEMBER 10, 2014
I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Rather than standing idly by, ICF leveraged an external social network for membership growth. New members enrolled: 1,899. Dues per member: $245.
YourMembership
FEBRUARY 27, 2014
This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology.
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Associations Now
APRIL 18, 2014
— MultiBriefs (@MultiBriefs) April 17, 2014. As millennials continue to stake their claim to the job market, many nonprofits are scrambling to adapt and grow with them. [link] #assnchat #MultiBriefsOC. Associations have the opportunity to thrive in a changing environment—if they are willing to change.”.
YourMembership
APRIL 14, 2015
Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.
Association Adviser
MAY 20, 2014
While word of mouth and referrals are still key to recruiting, Rosenberger said “inbound marketing with the use of specialized software is where associations should be going.” In other words] your PR team will be using more social media, whereas your education department may be using more video conferencing, such as Skyping.”
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