Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Measuring social media. What surprised us most in 2013?

Social Media 60

Social Media Sample New York City Revenue 60

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. The side effects of this change are: A loss of traditional revenue generated by membership dues. Social media/community. How to identify and implement non-dues revenue vehicles. Generational Pressures.

Case Study 150

Case Study Arizona Social Media Revenue 150

Associations Now

AUGUST 22, 2017

After spending years investing in writing and traditional journalism, there seems to be a shift to something much different by many of these outlets—short, interactive clips of momentary information, designed to both do well on social media and better serve advertisers.

Video 45

Video millennials Social Media Revenue 45

Associations Now

SEPTEMBER 10, 2014

Total revenue: $465,255. Rather than standing idly by, ICF leveraged an external social network for membership growth. During the first quarter of 2014, the campaign targeted 30 groups on LinkedIn with “above-the-fold” display ads, sponsored InMail messages, and sponsored updates in LinkedIn’s news feed.

Recruiting 40

Recruiting Recruitment Social Media millennials 40

Beth Kanter

AUGUST 12, 2015

I could tell they were passionate, fired-up people who had great ideas for strategies and projects to help kids learn better,” said Best in a 2014 interview in Fast Company. Fundraising with social media (particularly Facebook) means under- standing that donors don’t separate liking, sharing, or pledging, from donating,” explained John.

Project 28

Project Social Media Philadelphia Mississippi 28

YourMembership

APRIL 14, 2015

Member recruitment, new revenue growth, generational shifts, technology demands, and the need to transform their organizations into “On Demand” service providers to meet the growing demands of their members – some or all of these make up the business climate associations must compete and succeed in today. But back to that BHAG.

millennials 150

millennials Course Recruiting Recruitment 150