Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Members may want email from you, but only on topics that are relevant to them.

Tips 166

Tips Email Marketing Newsletter Communications 166

YourMembership

DECEMBER 30, 2014

The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards. New Member Engagement – Looking For Value Beyond the Welcome Kit. Budgeting now for 2015 purchases both large […].

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Potomac Core

MARCH 7, 2016

Through a 2008 Member Survey, GCCA Members sought help to identify the legislative and regulatory priorities of its membership. Advancing the clock to 2015, the Board of Directors now wanted GCCA to elevate and position the industry in the global marketplace as Leader of the Cold Chain. Member Call to Action.

Strategy 100

Strategy DC eBook United States 100

Potomac Core

SEPTEMBER 21, 2015

Advances in software, manufacturing, communications, science, and medicine occur every day. The future state of associations “envisions” their roles as communication hubs engaging members that share and capture knowledge. The rapid rate of change looks to only accelerate. Future Paved With Knowledge.

eBook 100

eBook Innovation Member Engagement Recruiting 100

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Overall, organizations are becoming not only smarter in their use of social media but braver.

Social Media 40

Social Media United States Survey Video 40

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Our communications coordinator is only one year out of college.

millennials 60

millennials Arizona Communications Atlanta 60