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The Decision to Renew – What are You Doing to Make it an Easy Choice?

YourMembership

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. Join Elizabeth Weaver Engel, M.A., Join Elizabeth Weaver Engel, M.A.,

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Community Dream to Reality: Top Five Ways to Prove Value to Executives

Higher Logic

Leadership will need greater insights and ask, “What is the community story?”. Solution: Create a few reusable presentations about your community’s story — this includes a mission and mantra, member demographics, quotes from member experiences and internal stakeholders, and a future vision road map.

Sample 120
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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. Online communication opportunities gained steam in the category of top communication channels, with most jumping significant ranking points over 2015.

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Association Subculture: WIFM? Bah. WIFU!

Association Subculture

is the bane of association leadership. The WIFM idea is very well established and will continue to have a place in discussions regarding the value proposition we offer to member-citizens in associations. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience.