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The top Salesforce World Tour takeaways for associations

Nimble AMS

Strategies to use data to prepare your organization for AI The AI revolution is touching everything, nonprofit and member-based organizations included. Aplusify has over 300 Salesforce experts on its team, bringing industry experience and insight into the implementation process. Watch now.

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Onboarding for Retention: How to Engage New Members for the Long-Term

Higher Logic

The Big Picture: Why Rethink Your Onboarding Strategy. In the past, association onboarding processes were about time, effort, and energy—all in high demand and short supply for any member-facing department. In this digital era, these strategies are just not practical for associations who want to stay relevant.

How To 226
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PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Higher Logic

The average EBS for the 2016 study is 79, up 19 points from 2015. As this overall average score continues to rise, we surmise that organizations are getting better at tracking the engagement KPIs that are most important to them, no matter the size, industry, or behavior of their member base. Messages to members.

Survey 120
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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy.

Software 159
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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Members lapsed in the past 3-6 months. Members lapsed in the last 7-24 months. Testing and Refining a Win-Back Campaign Strategy.

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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140