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The top Salesforce World Tour takeaways for associations

Nimble AMS

Strategies to use data to prepare your organization for AI The AI revolution is touching everything, nonprofit and member-based organizations included. Aplusify has over 300 Salesforce experts on its team, bringing industry experience and insight into the implementation process. Watch now.

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Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. The wheel is moving toward a better member experience. Result 1: Your content becomes more relevant to your members. This should be driving your content strategy.

Software 159
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The Decision to Renew – What are You Doing to Make it an Easy Choice?

YourMembership

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. Join Elizabeth Weaver Engel, M.A., appeared first on YourMembership.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.

Revenue 159
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Reflections on Three Years of Blogging About Membership

Associations Now

But what really excited me about this job, and maybe the thing I’ll miss the most, are the stories of associations making changes in big and small ways to improve the member experience. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Unfortunately, doing more with less is a new reality, but with appropriate planning and a written strategy, associations of all sizes can move toward an A+ communications program. These tools help communication staff learn more about member preferences and provide a data-based foundation for more targeted communication.

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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.

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