2015 Communications Member Experience Strategy 
Association Adviser
OCTOBER 13, 2016
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.
Higher Logic
MAY 23, 2019
The Big Picture: Why Rethink Your Onboarding Strategy. In the past, association onboarding processes were about time, effort, and energy—all in high demand and short supply for any member-facing department. In this digital era, these strategies are just not practical for associations who want to stay relevant.
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Aaron Wolowiec
MAY 24, 2016
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.
Aaron Wolowiec
MAY 24, 2016
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.
Higher Logic
AUGUST 28, 2018
These communities and activities then get saved back into the AMS. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy. The wheel is moving toward a better member experience.
Higher Logic
JANUARY 30, 2019
With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Members lapsed in the past 3-6 months. Members lapsed in the last 7-24 months. Testing and Refining a Win-Back Campaign Strategy.
Higher Logic
DECEMBER 20, 2016
The average EBS for the 2016 study is 79, up 19 points from 2015. As this overall average score continues to rise, we surmise that organizations are getting better at tracking the engagement KPIs that are most important to them, no matter the size, industry, or behavior of their member base. Messages to members.
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