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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

By 2015, that had dropped to just 44 percent. Use what you learn to improve each strategy so you’re consistently bringing in more income. Advertising or sponsored articles in your print magazine or e-newsletter. Evaluate the opportunities on this list as well as new ideas that your staff or members think of.

Revenue 159
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”.

Marketing 140
article thumbnail

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”.

Marketing 140