Aaron Wolowiec
MAY 24, 2016
As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. Remember that newsletter I referenced?
Aaron Wolowiec
MAY 24, 2016
As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Subject lines with fewer than 40 characters had open rates that exceeded the 2015 benchmark of 36 percent. Remember that newsletter I referenced?
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Higher Logic
OCTOBER 25, 2017
By 2015, that had dropped to just 44 percent. Advertising or sponsored articles in your print magazine or e-newsletter. Evaluate the opportunities on this list as well as new ideas that your staff or members think of. The UK has seen similar changes. Social media advertising. In-person or online mentoring programs.
Higher Logic
SEPTEMBER 15, 2016
It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.
Association Adviser
JULY 28, 2016
NRCA’s Carl Good said NRCA noticed that the majority of members who didn’t renew were those who belonged for less than two years. Rather than folding up the tent on the membership association model, however, many high-performing organizations are rethinking their brands and their business models. And guess what? It’s not just a welcome call.
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