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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate.

Marketing 140
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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.

Revenue 159