Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there. You can protect your members’ data.

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4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

6 Ways Associations Can Improve Chapter Performance

Higher Logic

You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. Associations Member Experience

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Use member data to strengthen communication.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Dues revenue most commonly comes in as annual payments from organization members. Advertising or sponsored articles in your print magazine or e-newsletter.

Is Your Association Keeping Its Promises?

Smooth The Path

Getting the results later than we expected denigrates the whole experience. Expectations profoundly influence our experiences. Members receive the weekly newsletter every Friday at noon. Members remember when we are due to contact them and get frustrated if we do not.

How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

The dresses were Amazon’s suggestion, and that personalized recommendation created an ideal online experience for me. But Amazon isn’t the only pervasive brand that’s personalizing the online customer and member experience. Method #2) Tailored Email Newsletters.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. Remember that newsletter I referenced?

Member Expectations Profoundly Influence Their Experience

Smooth The Path

Expectations can make or break an experience. When the experience over-exceeds our expectations, we are happy, thrilled even. When the experience under exceeds our expectations, we are disappointed. Sometimes members have expectations that we helped form.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles.

Associations and Branding

Smooth The Path

Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. Members, however, won’t remember the names of virtually any of your other products and services. Instead members describe the offering to me.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Immediate access to behind-the-pay-wall member benefits upon joining.

Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Well, because our members might be dividing their time between multiple associations.

Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

If your community already does a great job engaging members , do you really need that functionality in your new AMS? For example, a strong integration lets members interact in your online community then pay dues in your AMS without feeling like they’re switching systems.

What to include in your membership marketing plan

Optimist Consulting

For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Social media: Go where your members are. Online: Via your organisation’s website and online member-only community groups you set up.

Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. A newsletter pause.

Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. A newsletter pause.

Better Member Retention From Frictionless Experiences Designed for Your Association

Association Success

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. The only places where we still see friction-full buyer experiences are where buyers have few choices. Immediate access to behind-the-pay-wall member benefits upon joining.

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? For example, introduce a job email to your members.

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4 Professional Services that Save Associations Time and Money

Higher Logic

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Professional web designers have an expert eye and plenty of experience.

9 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? For example, introduce a job email to your members.

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Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Your organization will become more inclusive of employees and members in the discussion and decision process.

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Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Update senior staff about each of your tech solutions’ revenue generation and member engagement metrics.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience.

Daily Buzz: How to Explain Mistakes to Members

Associations Now

How you handle talking about those mix-ups can pave the way to better member relations. And when they do happen, it’s important to be transparent with members about the error—and how you’re going to fix it. Association professionals are human, and they make mistakes.

3 Features to Look for in an Online Community App [Research]

Higher Logic

Look for these same three features in your online community app to provide the best mobile experience possible. The app should be intuitive, making it easy for members and customers to learn how to use it quickly. Communications Online Community Software Member Engagement

Simple Tips for a Better Email Campaign

SilkStart

SilkStart’s email campaign tool lets you effortlessly communicate with all of your members at once, or a specific segment. Easily design a message to promote your next event, keep members up-to-date, increase online engagement, and more using our tips below!

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On Becoming the Netflix of Associations

Association Success

Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally.

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Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Whether you are a member-centric organization or a corporation, listening is not enough.

Get Out the Vote: Maximize Member Participation in Board Elections

Associations Now

When it comes time for your members to vote for their volunteer leaders, do they take the time to cast their ballot? Elections are an important member engagement opportunity. After all, your members have a significant stake in their board and other elected leaders.

What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. You’re worried your members will hate it. More Members Are Using (and Enjoying) Technology Than You Might Think.

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. Gamified member engagement.

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Daily Buzz: Turn Negative Insights Into Positive Lessons

Associations Now

That’s OK—use it as a learning experience to further your industry. This translates to the core primary outcome for all of us on staff: member and customer retention.”. Want to increase newsletter subscribers? So, new insights show that your strategy isn’t working.

Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Customized member experience?

Win Back Your Lapsed Members

Associations Now

What do you know about your lapsed members? Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Last week, we talked about engaging new members with meaningful experiences. AARC was bleeding members.

Membership Marketing Words of Wisdom

Membership Marketing

Remember it's not about what you like or respond to - it's about your members. Make membersexperience personal. The more we know about prospects and members (needs, wants, behaviors, actions), the more effectively we can acquire, engage, and retain them. Free trials and comped registration fees go a long way in engaging new or apprehensive potential members. Measure your results with lifetime value of the member.