Personalize the Member Experience, Increase Retention

YourMembership Blog

Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

Are You Worried About Appearing Tone-Deaf?

Smooth The Path

We write emails to our members. We may write the association’s newsletter, webpages, articles, blog posts, or letters to the membership. It is hard to strike the right tone in every single communication with every member. Pick an engaged member that you are friendly with.

Science Group Expands Reach With New E-Newsletter for Non-Scientist Members

Associations Now

Looking to bring more value to its non-scientist members and the general public, the American Association for the Advancement of Science recently launched Science on Tap , a newsletter that curates the week’s scientific news in an easy-to-digest format.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

6 Ways Associations Can Improve Chapter Performance

Higher Logic

You just need to respect your chapters’ needs and empower chapter leaders – whether they’re volunteers or paid staff – to take initiative on projects that benefit both your association and chapters’ more localized members. Associations Member Experience

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there. You can protect your members’ data.

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Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

If members feel engaged in both the organization and their own experiences with your organization, then everyone benefits. You’re putting your members in control of their experience. You’re starting a conversation with your members.

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Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

Is Your Association Keeping Its Promises?

Smooth The Path

Getting the results later than we expected denigrates the whole experience. Expectations profoundly influence our experiences. Members receive the weekly newsletter every Friday at noon. Members remember when we are due to contact them and get frustrated if we do not.

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Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Dues revenue most commonly comes in as annual payments from organization members. Advertising or sponsored articles in your print magazine or e-newsletter.

Is Your Association Providing a Quality Digital Experience?

Protech

Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . The digital customer experience is a c ombination of all your association’s digital interactions. What is the Member Journey Loop? .

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How to Get Amazon-Level Personalization (With No Extra Effort)

Socious

The dresses were Amazon’s suggestion, and that personalized recommendation created an ideal online experience for me. But Amazon isn’t the only pervasive brand that’s personalizing the online customer and member experience. Method #2) Tailored Email Newsletters.

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Associations and Branding

Smooth The Path

Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. Members, however, won’t remember the names of virtually any of your other products and services. Instead members describe the offering to me.

Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Immediate access to behind-the-pay-wall member benefits upon joining.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles.

Member Expectations Profoundly Influence Their Experience

Smooth The Path

Expectations can make or break an experience. When the experience over-exceeds our expectations, we are happy, thrilled even. When the experience under exceeds our expectations, we are disappointed. Sometimes members have expectations that we helped form.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. Remember that newsletter I referenced?

Member Participation, Volunteerism, and Contribution are Declining

Smooth The Path

Today it is harder to engage a member than it was ten years ago. Ten years ago it was harder to engage a member than it was ten years before that. Why is member engagement becoming so difficult? Well, because our members might be dividing their time between multiple associations.

Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

If your community already does a great job engaging members , do you really need that functionality in your new AMS? For example, a strong integration lets members interact in your online community then pay dues in your AMS without feeling like they’re switching systems.

Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Ask members to get more involved.

Better Member Retention From Frictionless Experiences Designed for Your Association

Association Success

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. The only places where we still see friction-full buyer experiences are where buyers have few choices. Immediate access to behind-the-pay-wall member benefits upon joining.

What to include in your membership marketing plan

Optimist Consulting

For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Social media: Go where your members are. Online: Via your organisation’s website and online member-only community groups you set up.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? Update senior staff about each of your tech solutions’ revenue generation and member engagement metrics.

4 Professional Services that Save Associations Time and Money

Higher Logic

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Professional web designers have an expert eye and plenty of experience.

Daily Buzz: Struggling Chapter Leadership? Help Them Out

Associations Now

They take on important responsibilities and set the tone for a chapter’s culture, programs, and member experience. You may have to arrange help from other leaders and/or members and recommend ways for them to share responsibilities,” Garrity says. “If

Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. A newsletter pause.

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Whether you are a member-centric organization or a corporation, listening is not enough.

Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Your organization will become more inclusive of employees and members in the discussion and decision process.

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CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience.

Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. A newsletter pause.

On Becoming the Netflix of Associations

Association Success

Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally.

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3 Features to Look for in an Online Community App [Research]

Higher Logic

Look for these same three features in your online community app to provide the best mobile experience possible. The app should be intuitive, making it easy for members and customers to learn how to use it quickly. Communications Online Community Software Member Engagement

8 things your association’s online career center should do

Aptify

Provide member value and job opportunities to your association’s members. Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? For example, introduce a job email to your members.

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Simple Tips for a Better Email Campaign

SilkStart

SilkStart’s email campaign tool lets you effortlessly communicate with all of your members at once, or a specific segment. Easily design a message to promote your next event, keep members up-to-date, increase online engagement, and more using our tips below!

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Customized member experience?

2020 Association Technology Trends And Predictions

Nimble AMS

Doing so will result in greater efficiencies and a better experience for their members. For example: It can create a call down list for your membership director of high value members that are most likely not to renew.