A look back at 2015

Aaron Wolowiec

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In 2015, Event Garde produced 50 blog posts. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

3 Key Insights On E-newsletters

Wild Apricot

In past conversations, we''ve learned that many associations, clubs and non-profits use e-newsletters to communicate with their members with varying degrees of success. newsletter Communications So we revisited the subject in a recent Advisory session. Here are 3 key insights.

10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

Thursday Buzz: Make Your Newsletters More Relevant

Associations Now

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” What do you consider most important about newsletter strategy?

2015 Favorite Community Reads

Higher Logic

In many ways, 2015 was the year of the private online community. We recently came up with a list of must reads , but wanted to do a broader recap of some of our favorite articles and resources from 2015. The 2015 State of Community Management Report , The Community Roundtable.

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

Are your members driven by the fear of missing out?

Higher Logic

Highlight interesting conversations and upcoming events (live or virtual) happening within your community, through newsletters, social channels or your website. These tactics don’t just bring new people into your community – they remind and prompt current members to check in and participate.

Is it time for an event sponsorships makeover?

Aaron Wolowiec

Tara Ericson, group vice president at Naylor Association Solutions. This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams.

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The Top 5 Things I Wish I Knew Before Launching an Online Community

Higher Logic

Create a newsletter all about the community. My previous work life had both a separate, curated newsletter emailed out to hundreds of thousands of contacts and then content generated on the community.

Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. Elliott Masie, The MASIE Center. On Wednesday, Jan.

The Secret to Marketing Your Community: Show, Don't Tell

Higher Logic

Does your organization have a newsletter? You have cultivated all of that beautiful content, so make a newsletter or a blog post or an email blast out of it, wherein you feature the best of the best conversations.

The ASAE Annual Exhibitor Email Deluge

Reid All About it

You could say, “If you would like more tips for [the topic of your valuable content], please subscribe to our bimonthly newsletter.” Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors.

Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps

Associations Now

A Pew analysis of large digital news outlets suggests that most find email newsletters and social media presences essential—but apps, on the other hand, are less common. The post Pew: Digital News Sites More Likely to Have Email Newsletters Than Apps appeared first on Associations Now

Local, Exotic, Pickled: Associations Share 2015 Food Trends

Associations Now

The National Restaurant Association and the Specialty Food Association predict that Greek yogurt will be out, but local, fresh food is definitely in for foodies in 2015. The post Local, Exotic, Pickled: Associations Share 2015 Food Trends appeared first on Associations Now

Kurt Nagle: Fostering Global Collaboration

Association Adviser

From the Corner Office Leadership AAPA AAPA Industry Services Magazine advocacy Alert Newsletter American Association of Port Authorities Kurt Nagle member communications non-dues revenue public port authorities Seaports Advisory Seaports Deliver Prosperity Seaports Magazine

Feel the love

Aaron Wolowiec

Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media. A few months ago, I was looking for a kid-friendly, clean, affordable place at which my family and I could eat during a weekend getaway. So the first thing I did?

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Mobile Messaging Wildfire

Association Management

One of my favorite urban legends (actually a true story) concerns my business partner’s next-door neighbor’s teenage daughter and the quiet “little party” she planned to have while her parents were out of town.

Non-profit Superpowers, Powerful Facebook Content, and More

Wild Apricot

This week’s link round-up offers 4 posts that can help you “unlock and use your superpower”, identify powerful Facebook content, tell compelling stories on your website, and create great donor newsletters. Facebook Apricot Jam Communications

A Kick-Ass Community Manager Q&A

Higher Logic

In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too. It's time to get those community management challenges addressed.

Supercharge Member Loyalty & Power Community Engagement

Spark Consulting

You can ask people to suggest topics for your newsletter, magazine, blog, webinars, or conference, or vote on topics others have suggested, a la sxsw. “Those who can, do. Those who can do more, volunteer.”. During our April 16 Higher Logic Learning Series webinar on volunteerism in honor of National Volunteer Week (#NVW2015), Peggy Hoffman and I were unable to get to all the questions in our allotted hour.

Engagement Is a Two-Way Street

Jamie Notter

The members read our newsletters, attend our events, buy our products, join our association. Maddie and I worked with a client last week on the topic of member engagement, and one of the insights that was particularly useful to this group was the idea that engagement is a two-way street.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Once you’ve begun sending emails to subscribers, ask yourself which actions you want people to take, then use your newsletter to ask them through specific calls to action. Content Planning Beyond Just Website Design and SEO.

Marketing: Don’t Put All Your Eggs in One Basket

SocialFish

Include several opportunities on your landing pages and your website to collect emails, such as through free download offers, email newsletter subscriptions, or inquiry forms. The proliferation of electronics and personal devices has opened up a whole new world for marketing.

How to generate Twitter leads using automation

SocialFish

Luckily, we have other methods and tools like social media and newsletters like HARO at our disposal that, through basic trial and error, we can hone so these valuable mentions come to us. Dallas Socials (@DallasSocials) February 16, 2015. Sarah Beacom (@dashofsarah) February 19, 2015.

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Calling all online community software vendors

SocialFish

Download the 2015 guide to get a sense for what it’s all about. So far this year, we’ve sent the 2015 sponsors 100 leads. The 2015 guide has been downloaded 400 times so far this year, almost all downloads are by nonprofit and association executives.

How You Can Use Promotional Products to Boost Your Social Media Campaign

SocialFish

If one Facebook user can score a free T-shirt for subscribing to a page or signing up for an email newsletter, chances are he or she will encourage friends to take advantage of the same sweet deal.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

Though, it may be okay to do so for other mediums such as an e-newsletter or website, social media is all about engaging with people. Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach.

The Ultimate Guide to Social Marketing for an Ecommerce Business

SocialFish

Include branded social media buttons on your website and email newsletter. Think about how many social media accounts you currently have for your online store. Is it zero? Online business owners consistently make the same mistakes when it comes to integrating social media with ecommerce.

Advocacy or Business Outcomes?

Potomac Core

If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.) Association executives inside and outside of Washington, DC sometimes struggle to secure key executive participation in advocacy meetings with Congressional representatives or regulatory agencies.

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Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Perhaps a curated newsletter written under your own name—rather than your association’s—could do the trick.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

It gives you all the tools you need to create a solid email or newsletter campaign, while providing data on how those campaigns are faring. You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it.

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Association Social Media: Kelli Windsor, Food Marketing Institute

SocialFish

I oversee our digital communications strategy including social media, our blog , newsletter and website content.

‘Tis the Season for Gifting Your Members

Association Adviser

Membership Technology events membership responsive design gifts holidays website newsletter dues membership duesGive a gift to your members that goes beyond tangibility and increases their engagement with your association. Here are six gifts you can give your association members this holiday season, and you’ll. For more about this topic, click on the headline.

Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

A San Francisco Startup two-years in the making, Meerkat hit the streets of Austin, TX at South by Southwest (SXSW) in March 2015. Owned by Twitter, also based in San Fran, released its product in late March 2015, just after its competitor, Meerkat.

The Eternal Quest for Membership Growth, and Other Survey Findings

Associations Now

Ideas like this, from a Learning Lab at the 2015 ASAE Annual Meeting & Exposition , are the norm: “If you’re looking at growth rates of less than 5 percent , you’re at the top of the business lifecycle curve.”

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The State of Email Design Stinks

Associations Now

Generally, this manifests itself in the work of putting together the newsletter and making sure every link is in place, but way back when AssociationsNow.com was still deep in pre-launch mode, I straight-up designed the newsletter’s visual look.

Member Personalization: Can Technology Replicate Real Relationships?

Associations Now

At the very end of “ The Promise of Personalization ,” in the May/June 2015 issue of Associations Now , a quote from Ben Kunz boils down that headline to a simple desire: “The trick to it all is how do you provide a human experience?”

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

He suggests that instead of creating a standalone newsletter for your association’s blog, you use an email notification to drive readers to your blog. — Richard Millington (@RichMillington) August 17, 2015.

The Data-Collection Backlash

Associations Now

Associations are major data collectors: They have profiles, basic information, and, potentially, interactions with each member or nonmember who has signed up for a newsletter, gone to a conference, or paid for a membership. — matt (@mattbuchanan) September 17, 2015.

[Cool Social Tools] QiqoChat for Live Online Events

SocialFish

In addition to the live events described above, here’s a list of all dozen tools on QiqoChat from a weekly peer-to-peer newsletter to blog articles and written conversations.

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