Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She reads many of the publications and newsletters. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. You can protect your members’ data.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). If it’s the latter, it’s time to reshape your strategy.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Dues revenue most commonly comes in as annual payments from organization members. Advertising or sponsored articles in your print magazine or e-newsletter.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

Associations and Branding

Smooth The Path

Rebranding is a big project and demands some thoughtful planning but with savvy marketing members will eventually get used to the new name. Members, however, won’t remember the names of virtually any of your other products and services. Instead members describe the offering to me.

Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Potential members.

Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. A newsletter pause.

Do Your Members Need a Break? Add a Pause Button.

Associations Now

You might feel compelled to engage members constantly, but what if those touchpoints feel overwhelming or intrusive? A few associations and some subscription-based services let members press the pause button when they need a break. A newsletter pause.

Membership Marketing Words of Wisdom

Membership Marketing

Remember it's not about what you like or respond to - it's about your members. Make membersexperience personal. The more we know about prospects and members (needs, wants, behaviors, actions), the more effectively we can acquire, engage, and retain them. Free trials and comped registration fees go a long way in engaging new or apprehensive potential members. Measure your results with lifetime value of the member.

4 Professional Services that Save Associations Time and Money

Higher Logic

If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. Professional web designers have an expert eye and plenty of experience.

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On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. This translates to the core primary outcome for all of us on staff: member and customer retention. How we are building a purpose-driven structure, and why.

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Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Whether you are a member-centric organization or a corporation, listening is not enough.

Simple Tips for a Better Email Campaign

SilkStart

SilkStart’s email campaign tool lets you effortlessly communicate with all of your members at once, or a specific segment. Easily design a message to promote your next event, keep members up-to-date, increase online engagement, and more using our tips below!

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Win Back Your Lapsed Members

Associations Now

What do you know about your lapsed members? Some associations are taking time to analyze and develop strategies to bring members they’ve lost back into the fold. Last week, we talked about engaging new members with meaningful experiences. AARC was bleeding members.

Daily Buzz: Turn Negative Insights Into Positive Lessons

Associations Now

So, new insights show that your strategy isn’t working. That’s OK—use it as a learning experience to further your industry. Garth Jordan writes on Association Success that it’s structured around strategy, content, acquisition, and retention.

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. Gamified member engagement.

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Gifts, Surprises and Serendipity

Association Subculture

I was invited to give the keynote address at this years Affiniscape Connections 2012 conference and I decided to talk about the impact of gamer culture on the membership experience. Pleasant surprises pepper the learning experience embedded in the game. members learning culture

Association Social Media: American Anthropological Association

SocialFish

Since then, the social media landscape has evolved into one of the organizations main tools of communications with members and the general public. For example, one of the Twitter accounts serves as the mouthpiece of our Association newsletter.

Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth Kanter

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

Jeffrey Cufaude, Idea Architects: People Are Starved for Real.

Idea Architects

Beginning in 2013, I hope to change that by repurposing a portion of my work to provide even more content-rich learning experiences coupled with compelling conversation over a sustained period of time. I want to partner with groups to provide more robust conference learning experiences and to help foster and sustain “practice communities” that support those experiences before and/or after events in ways that produce sustained skill-building and enhanced results.

Association Brain Food Weekly: 6.22.18

Reid All About it

Newsletters with curated content are the best. Member Engagement or Old Baggage? There’s a member engagement channel that too many associations aren’t leveraging. Entrepreneurship in associations is about adding value—to our members and to society.