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Association Brain Food: 5.5.23

Reid All About it

Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. She is an in-demand speaker for association leaders worldwide and is at the forefront of exploring how member and attendee engagement is rapidly changing.

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Learn About Members’ Why

Smooth The Path

Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.

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Association Brain Food Weekly: 2.11.22

Reid All About it

Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. Strategy development and facilitation are not the same thing. Quick hits.

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