Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

Five Tips for Improving Your Email Newsletter Workflow

Associations Now

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.”

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Day-to-Day Vs. Strategy.

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? The one thing every social strategy needs: preparation.

Generate Revenue from Email Newsletters

Informz

As a representative of industries and vertical markets, your email newsletter is a connection point to facilitate the exchange of important information for your community. The immediate way to gain revenue is to sell digital sponsorships within your newsletter.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

Thursday Buzz: Make Your Newsletters More Relevant

Associations Now

The audience is king when it comes to your newsletters. “It may sound obvious, but having a thorough understanding of what your members/readers want helps enormously when creating content for your newsletter.” What do you consider most important about newsletter strategy?

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

A One-on-One Growth Strategy

Associations Now

To that end, NAFCU revamped its daily advocacy newsletter to highlight just-the-facts content. The post A One-on-One Growth Strategy appeared first on Associations Now The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years.

How to Create a Strategy That Includes Everyone

Associations Now

Without engagement from all stakeholders, your grand plan for a new strategy is likely to fizzle. Making strategy discussions inclusive can help. “It One possible path, suggests strategy consultant Dave Algoso, is to think of strategy less as a specific goal and more of a process.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Here are a few internal communications strategies to try. When it comes to internal comms, strategies, of course, vary greatly. The employee newsletter of yore may be a fully digital product rather than one that’s printed out and left on desks.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. As technology becomes more advanced, so do nonprofit strategies.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to.

Smart Subject Lines for Email Newsletters

High Context

In this screencast I show how SmartBrief uses a custom subject line in their email newsletter to drive people to open and scroll down the message. David Gammel's Web Strategy Report Archive E-mail Marketing Screencast

Do You Need a Member Engagement Strategy?

Smooth The Path

She reads many of the publications and newsletters. You can significantly increase member engagement with a Member Engagement Strategy. The post Do You Need a Member Engagement Strategy? Arlene is a very engaged association member. She faithfully renews every year.

Social Media Strategy: Hi Impact Task #1

Slice-Works

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on. How Social Media Strategy Should Work. Think about strategies to accomplish your goals and objectives. Some examples might be: —Grow your newsletter list.

Associations Unorthodox Shift #2: Crowdsource strategy

Principled Innovation

In a volatile and uncertain world, the real work of strategy is not more centralized planning, but purposeful and rapid learning, which associations can pursue more effectively by engaging their stakeholders through crowdsourcing. The crowdsourcing of strategy can help associations shift the energy of preparing for the future away from the status quo beliefs of the organizational core and toward the “status go” orientation of stakeholder networks operating at the edge.

A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

He continues his primary work specializing in international strategy development for associations, but he calls the The Graphene Council “a real-life proof of concept” for that experience and his strategic approaches.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Newsletter Distribution. How tight should you control your associations newsletter distribution? Newsletter Distribution.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. Newsletters are for news.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Unfortunately, out of this majority, only 26 percent believe their strategy is effective. In each department of your organization, staff should be aware of your strategy. This is the foundation of your content marketing strategy, as this is the group you will always be speaking to. Utilize Social Media in Your Strategy. If you would like to leverage their power in your strategy, and you should, make sure the information you share is targeted and specific.

The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy

Beth Kanter

What does this mean for nonprofit digital strategy? Make sure you make the best use of “owned”: web site and email newsletters. Have you changed your digital strategy? Digital StrategySource Facebook Blog – Click for Source.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. Remember that newsletter I referenced?

Title IX Administrators Bolster Content Strategy With New Offerings

Associations Now

And the group recently relaunched its Title IX Today email newsletter. The post Title IX Administrators Bolster Content Strategy With New Offerings appeared first on Associations Now

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

But what if we have this information-spreading strategy upside down? He suggests that instead of creating a standalone newsletter for your association’s blog, you use an email notification to drive readers to your blog.

Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

Communications 2-for-1: Digital Strategy & Best Reads

Associations Live

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy? Creating a digital strategy for non-profits is a four-step process: 1.

New & Improved Valid Strategy for Associations & Nonprofits

SCD Group

Membership services Conference programming Newsletters and magazines If you haven’t changed in a long time (2 years), maybe you need to refresh before your members think you are old and stodgy. I grew up somewhat cynical of advertising claims for “new and improved” products. They seemed phony.

Would You Join Your Association? - Moery Company

Moery Company

So, today is a fantastic time to give yourself some margin and: Review your website and evaluate your e-newsletter, the content for your annual meeting, and the board of directors meeting agenda (would you show up for that?). IStock_Credit:anyaberkut.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free.

If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth Kanter

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. Photo by Gary Clark.

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter!

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Top 3 Live Streaming Apps to Humanize Your Organization [Part I]

Slice-Works

Pros: • Scheduling Live Streams: ◦ Provides host a link which you can email out to your newsletter list, ◦ Post on Facebook, Twitter and LinkedIn to boost traffic, and. Feeling overwhelmed with all this talk about the “next big things” in marketing and social media?

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. Strategy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

Social Media Roundup: Is Your Communications Strategy Working?

Associations Now

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? Social media, responsive-design sites, and e-newsletters all work together to reach and engage your members. How do you maintain your communication strategy to get the best results? (ht Timing is key in developing strategy. The post Social Media Roundup: Is Your Communications Strategy Working?

Using Stories to Advance Your Strategy: Quotes and Questions

Idea Architects

Using Stories to Advance Your Strategy: Quotes and Questions. Labels: questions , story , strategy. i personally love their idea of the "six-word story" i signed up for their newsletter today, along with their tweets and facebook page. Jeffrey Cufaude, Idea Architects.