Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Joining the top 10 were the print newsletter and print conference guide.

The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.

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The communications struggle continues

Aaron Wolowiec

even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Manage email newsletter subscriptions.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement.

Member Retention through Communications

Association Adviser

The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.

The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. 1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

Building an Association Crisis Communications Webpage

GrowthZone

During a crisis situation, timely communication and reacting in the present are essential for associations. WHEN BUILDING A CRISIS COMMUNICATIONS WEB PAGE: Focus on the User Experience. Either commit to a long-term update strategy or unpublish the page.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities.

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. “If you want to do what the majority of nonprofits are doing (61 percent), you should send your email newsletter at least monthly,” Miller writes.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

Communications 2-for-1: Digital Strategy & Best Reads

Associations Live

MSAE''s Communications Networking Group had a 2-for-1 meeting where we discussed Digital Strategy and Best Reads for communication professionals. Part 1: Digital Strategy What is your digital strategy?

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While the report highlighted general trends in communications teams, it also dug into their role in generating nondues revenue. “[T]here

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters.

Why an Annual Content Plan is Paramount to Member Communication Success

Association Adviser

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Remember that newsletter I referenced?

A One-on-One Growth Strategy

Associations Now

So we had to not only maintain our value proposition but better communicate it and then improve on it.”. We had to not only maintain our value proposition but better communicate it and then improve on it. It also means effectively communicating meaningful trends to members.

Tools you can use to organize your content strategy

Association Success

There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers. but you’re able to see how your content strategy fits into and around it. . Internal communication.

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Do Your Members Hear You? Tips for Promoting Your Member Communications

Association Adviser

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. Why become a member of an association?

We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company.

Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals.

Member Engagement Strategies: A Guide for Associations

Fonteva

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Association Member Engagement Strategies.

Friday Buzz: Keep Your Nonprofit Communications Relevant

Associations Now

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter.

Social Media Roundup: Is Your Communications Strategy Working?

Associations Now

If you drop the ball with engagement and communication, your nonprofit is in need of an optimization strategy. Are you up-to-date with your communications strategy? In an environment of constant change, do you understand how your social channels work and how each communication vehicle reaches your audience? Social media, responsive-design sites, and e-newsletters all work together to reach and engage your members. Timing is key in developing strategy.

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are. Understanding member needs will help determine the rest of your email strategy.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Marketing and Communications Director manages resources and oversees initiatives that raise awareness of the resale stores and the Crisis Center programs.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. Communications. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Communications.

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

Its communications department, headed by Vice President of Integrated Media and Communications Meena Dayak, has led a strategic rebranding of the association to emphasize what its members do — provide community-owned electric power for 2,000 towns and cities nationwide while creating content for utility members to share as their own, fielding ongoing media requests in times of disaster and calm, and producing a daily newsletter with original content.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

Communication is vital; your members want to hear from you frequently. By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue.

4 Ways to Ensure Association Membership Renewal in 2020

Blue Sky eLearn

Read on to learn the different tactics and strategies you can implement to ensure association membership renewal: Maintain consistent communication. Maintain consistent communication. If your association has longevity, you should already have a dedicated email strategy.

Tuesday Buzz: Flip Your Email Strategy on Its Head

Associations Now

Why one association communications pro says you should use email marketing to drive readers to your blog. But what if we have this information-spreading strategy upside down? The post Tuesday Buzz: Flip Your Email Strategy on Its Head appeared first on Associations Now

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Labels: Communications. Communications. (2).

Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments?

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.