4 ways to use automated emails to strengthen your membership retention activities
Optimist Consulting
NOVEMBER 29, 2016
According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity. Interestingly, many members who don’t renew cite ‘I didn’t have time to use the benefits’ as one of the main reasons they are leaving.
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