article thumbnail

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Focus on Millennial Learners to Benefit Members of All Ages

WBT Systems

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.

article thumbnail

Association Brain Food Weekly: 8.22.16

Reid All About it

Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. Increase Engagement and Drive Revenue with Marketing Automation. .

Price 150
article thumbnail

Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100
article thumbnail

Association Learning: Does your Story Inspire Members?

WBT Systems

The Twitter conversations during this session also sparked some interesting thoughts about how associations can inspire their member communities to become passionate about what their association has to offer. David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. Request a Demo Today.

article thumbnail

4 ways to use automated emails to strengthen your membership retention activities 

Optimist Consulting

According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity. Alternatively, you could use their member activity to collect specific feedback on the activity. Messages don’t need to be dry system messages – add some personality!

Discount 100