2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

Modernize your association with member engagement.

YourMembership Blog

Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement.

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Career events boost member engagement, too.

YourMembership Blog

Connect your members with companies hiring their skillsets + meeting their professional interests. Your members are the lifeblood of your association. You’re constantly designing programs during the member lifecycle, looking for smart ways to provide value at the right time. Some great times to connect are when: A member experiences a career transition. Career Centers Member Engagement + Retention

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Association Member Engagement WebinarHave you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Member Engagement Analytics Generating Revenue Sales

How to Define, Track, and Increase Member Engagement [Webinar]

Socious

Association Management Member Engagement SocialBusinessData from a recent report makes me think that there are a lot of executives that are losing sleep these days.

5 Myths About Measuring Member Engagement

Socious

How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal. Association Executives Member Engagement Analytics

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Socious

If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate?

3 Tips for Generating Seasonal Member Engagement

MembersClicks

The bad news: That can sometimes result in your members going somewhat to completely MIA. We’ve got a few tips to help you engage your members even during the busy holiday season. association management member engagement membership management Small Staff Chatter

How to Measure the Effectiveness of Your Association’s Member Engagement Tactics

Socious

Association Management Member Engagement Online Community ManagementIt’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle.

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. 4 Secrets to Increasing Long-Term Member Engagement.

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12 Top Association Articles from 2016

Socious

Association Member Engagement Conference Management Social Media TipsRemember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school.

Evolving Chapters & Member Engagement

Mariner

And then the idea gets intentional thought (read Jamie Notter’s excellent post Engagement: Local vs. National ). I love it when an idea is repeated. For then, we being to analyze (read Joe Rominiecki’s article Chapter Restructuring: A Board’s Most Difficult Job ). And finally we get brave enough to act. I’m talking about changing the approach to chapters

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

12 Top Association Articles from 2016

Socious

So here goes – your summary of the best association articles on the web for 2016. If you want to guarantee being seen by your audience, you need to get people engaged with your page content, sometimes by paying a little for exposure. Member Engagement and Innovation.

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.

Member engagement – measuring what matters to your members

Optimist Consulting

Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development. Membership engagement metrics are traditionally linked to event attendance, website visits, dwell time on webpages or report downloads.

Modernize your association with an integrated, cloud-based solution.

YourMembership Blog

Leverage mobile capabilities to access member information anytime, anywhere. Are your strategies limited by your technology? As associations evolve, they sometimes do not have the time or resources to think long term about scalable management software and business productivity solutions.

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5 questions to better market your career center.

YourMembership Blog

Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

Like most new members, I was enthusiastic and pumped up about the journey ahead of me. For member-based organizations, this is a pivotal point in the relationship. What will happen to engagement when the newness wears off? Be proactive and purposeful with member outreach.

Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report

Mariner

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

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Expert Webinar: Leading Member Engagement from the Outside-In

Wild Apricot

Could that be because we’ve been thinking about engagement all wrong Associations have always been “about” engagement.the thing is, most of us aren’t really doing it well.

Modernize your association with a mobile responsive website.

YourMembership Blog

Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website.

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The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Relevant content alone is an incredible member benefit.

7 Ideas You Can Steal from Successful Online Communities

Socious

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online. Member Engagement Online Community Customer Experience Member Benefits

Modernize your association with marketing automation.

YourMembership Blog

Automate your member + prospective member communications. Industry News + Trends Member Engagement + RetentionAs a membership manager, all I ever wanted was for marketing automation to drive membership growth and retention.

How to Address the 6 Biggest Problems in Engagement in Your Association

Socious

Association Management Member Engagement Online Community ManagementWhen I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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The Worst Advice for Online Community Managers

Socious

Member Engagement Online Community Management Social Media for AssociationsHave you ever noticed that everyone and their brother has some advice for you? Oh, you got a new job?

5 Survey Writing Secrets that Will Get More Responses

Socious

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. Member Engagement Member Benefits Crowdsourcing

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How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Association Member Engagement Analytics Crowdsourcing

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Survey: Measuring Member Engagement Critical to Success

Associations Now

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.

What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. Association Executives Member Engagement Membership Marketing Membership Management Software

3 Engagement Strategies Drive Growth

Potomac Core

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement.

Tuesday Buzz: Gamify Your Member Engagement

Associations Now

Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. This keeps members motivated to participate.” — John Foley (@johnfoleyjr) March 22, 2016.

Alright stop: collaborate + listen, part 4.

YourMembership Blog

Push notifications tied to mobile apps deliver instant updates + target association members. During this past year, we redesigned and enhanced our member communities. Doing so, we discovered that our community features were underutilized by the 20-million members using our solutions.

From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

MembersClicks

association management association leadership member engagement member retention Small Staff ChatterLast week, we had the opportunity to attend (and present!) at ASAE’s Membership, Marketing & Communications Conference in Washington D.C.

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The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015.

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.

3 Types of Association Members and How to Engage Them

Socious

Association Management Member Engagement Member Benefits Membership MarketingNovelists, marketers, and psychologists like to lump people into groups.

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