2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Association Member Engagement WebinarHave you ever been told to do more with less? If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Member Engagement Analytics Generating Revenue Sales

Modernize your association with member engagement.

YourMembership Blog

Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement.

How to Define, Track, and Increase Member Engagement [Webinar]

Socious

Association Management Member Engagement SocialBusinessData from a recent report makes me think that there are a lot of executives that are losing sleep these days.

How to Develop a Long-Term Member Engagement Strategy

Socious

Member Engagement Analytics Content Strategy Customer Marketing

5 Myths About Measuring Member Engagement

Socious

How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal. Association Executives Member Engagement Analytics

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Socious

If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate?

How to Measure the Effectiveness of Your Association’s Member Engagement Tactics

Socious

Association Management Member Engagement Online Community ManagementIt’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle.

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Socious

Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. 4 Secrets to Increasing Long-Term Member Engagement.

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12 Top Association Articles from 2016

Socious

Association Member Engagement Conference Management Social Media TipsRemember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school.

Evolving Chapters & Member Engagement

Mariner

And then the idea gets intentional thought (read Jamie Notter’s excellent post Engagement: Local vs. National ). I love it when an idea is repeated. For then, we being to analyze (read Joe Rominiecki’s article Chapter Restructuring: A Board’s Most Difficult Job ). And finally we get brave enough to act. I’m talking about changing the approach to chapters

3 Tips for Generating Seasonal Member Engagement

MembersClicks

The bad news: That can sometimes result in your members going somewhat to completely MIA. We’ve got a few tips to help you engage your members even during the busy holiday season. association management member engagement membership management Small Staff Chatter

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

12 Top Association Articles from 2016

Socious

So here goes – your summary of the best association articles on the web for 2016. If you want to guarantee being seen by your audience, you need to get people engaged with your page content, sometimes by paying a little for exposure. Member Engagement and Innovation.

Member engagement – measuring what matters to your members

Optimist Consulting

Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development. Membership engagement metrics are traditionally linked to event attendance, website visits, dwell time on webpages or report downloads.

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

Like most new members, I was enthusiastic and pumped up about the journey ahead of me. For member-based organizations, this is a pivotal point in the relationship. What will happen to engagement when the newness wears off? Be proactive and purposeful with member outreach.

Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report

Mariner

According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.

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Survey: Measuring Member Engagement Critical to Success

Associations Now

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.

Tuesday Buzz: Gamify Your Member Engagement

Associations Now

Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. This keeps members motivated to participate.” — John Foley (@johnfoleyjr) March 22, 2016.

The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015.

Which Association Learning Trends Predictions Came True in 2016?

WBT Systems

For example, the top ten blog posts in 2016 were: Why Digital Badges are the Future of Association Education. Learning Content Curation for Association Member Education. 4 Ways Education Programs Increase Value for Association Members.

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7 Ideas You Can Steal from Successful Online Communities

Socious

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online. Member Engagement Online Community Customer Experience Member Benefits

The Worst Advice for Online Community Managers

Socious

Member Engagement Online Community Management Social Media for AssociationsHave you ever noticed that everyone and their brother has some advice for you? Oh, you got a new job?

How to Address the 6 Biggest Problems in Engagement in Your Association

Socious

Association Management Member Engagement Online Community ManagementWhen I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Modernize your association with an integrated, cloud-based solution.

YourMembership Blog

Leverage mobile capabilities to access member information anytime, anywhere. Are your strategies limited by your technology? As associations evolve, they sometimes do not have the time or resources to think long term about scalable management software and business productivity solutions.

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5 Survey Writing Secrets that Will Get More Responses

Socious

According to association consulting firm, Potomac Core , only 63% of association members feel that they’re getting value from their membership fees. Member Engagement Member Benefits Crowdsourcing

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Tuesday Buzz: Why Millennial Member Engagement Means Letting Go

Associations Now

Millennial member engagement isn’t easy, but letting go of a little control could make things easier. Engaging younger audiences—a.k.a. Welcome to 2016. Empowering your newest members could be a great way to keep them around for a little while.

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Socious

It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see. Association Member Engagement Analytics Crowdsourcing

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3 Engagement Strategies Drive Growth

Potomac Core

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement.

5 questions to better market your career center.

YourMembership Blog

Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

What to Do When Your Members Hate Technology

Socious

It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged. Association Executives Member Engagement Membership Marketing Membership Management Software

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.

The communications struggle continues

Aaron Wolowiec

Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015.

3 Types of Association Members and How to Engage Them

Socious

Association Management Member Engagement Member Benefits Membership MarketingNovelists, marketers, and psychologists like to lump people into groups.

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How to Define Member Engagement So It’s Not Just A Buzzword

SocialFish

Engagement is a buzzword these days, and a buzzword can be somewhat frustrating–we know it’s important, but we are not clear on exactly what it means, and/or there are multiple definitions of the concept(s) that serve to confuse us more than enlighten us. GET THE ENGAGEMENT HANDOUT HERE.

3 Association Growth Strategies

Potomac Core

It’s all about alignment with industry and professional outcomes that your members care most about. Utilizing “ Impact ” Surveys instead of member satisfaction surveys will help your organization determine the desired future outcomes that members seek to address their “up at night” issues.

Why Building Community Online is Important When Attracting and Engaging Millennials

Socious

People look at millennials on their smartphones and tablets and say they’re focused on themselves, lacking engagement with other people. Member Engagement Online Community Public Social Networks Millennials71% of American adults think that millennials are selfish.

The 5 Most Common Mistakes of Association Onboarding Programs

Socious

Association Management Member Engagement Email CommunicationAh, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It’s great, until someone makes a mistake and overbooks your hotel or cancels your flight.