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Harnessing the web 2016 conference – early bird offer

Optimist Consulting

I am a supporter of Harnessing the web 2016 conference in October, the premier digital conference for the membership sector. I always attend the conference and enjoy speaking there, so I’m happy to be able to offer readers of my e-newsletter access to specially discounted tickets to the conference. About Harnessing the web 2016.

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Associations Reveal Industry Predictions for 2016

Associations Now

With a new year just getting started, associations of all kinds are sharing their predictions for what’s to come for their respective industries in 2016. From travel and meetings, to food and retail, associations have big ideas for 2016. The Computing Technology Industry Association (CompTIA) says to watch for three trends in 2016.

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Growing Membership through Winback Marketing

Membership Marketing

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

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4 ways to use automated emails to strengthen your membership retention activities 

Optimist Consulting

According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity. Email plays such a large part in our lives that it’s no surprise this extends to the marketing activities of membership bodies too.

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Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. What if your mbrs had the same brand loyalty that Harley riders have?

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Associations Need to Lead Change with Education Programs

WBT Systems

This diversity offers flexibility in pricing, pre-requisite knowledge and scheduling, which is more affordable, flexible, and supportive of the non-traditional learner, but also opens opportunities for the association to generate revenue from education programs and attract new learners to increase its membership.

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Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

— Marc Benioff (@Benioff) September 29, 2016. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15? Over 171,000 have now registered to attend @dreamforce. Other Links of Note.