Associations Now

OCTOBER 5, 2016

— Marc Benioff (@Benioff) September 29, 2016. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. How did the group cut the price of an individual membership by $15? Over 171,000 have now registered to attend @dreamforce. Other Links of Note.

Recruiting 98

Recruiting Recruitment San Francisco Marketing 98

Membership Marketing

JANUARY 10, 2019

For example, in a study published in the March 2016 issue of the Harvard Business Review, Winning Back Lost Customers , data was gathered from winback efforts for telecom customers and showed that firms are better off shifting more time and money to getting former customers to come back than relying solely on new customer recruitment efforts.

Marketing 74

Marketing Discount Price Review 74

Associations Now

AUGUST 12, 2016

— Arianna Huffington (@ariannahuff) August 11, 2016. — DelCor (@delcor) August 11, 2016. Do you bother recruiting former members? Don’t discount yourself. I thought HuffPost would be my last act. But I’ve decided to step down as HuffPost’s editor-in-chief to run my new venture, Thrive Global. Kenny’s blog.

Discount 40

Discount Price Recruiting Recruitment 40

Associations Now

APRIL 6, 2016

Hence PSAI’s tiers, which offer specific quantities of specific member benefits [PDF] in increasing volumes and at increasing discounts at each higher level (Bronze, Silver, Gold, and Platinum). Now we have a better ability to plan, and the members are locking in prices and discounts, sometimes a year in advance,” she says.

Discount 40

Discount System Revenue Cost 40

SCD Group

JULY 22, 2012

Discounting fees for the unemployed? Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Consider pricing. So Why Test in Membership Recruitment? “But whether you choose to discount or not, the more important point is that it pays to conduct statistically valid market tests.

Discount 40

Discount Price eBook Recruiting 40

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . On the flip side, the higher dues price connoted “more prestige,” and ICF attracted a substantially larger number of more engaged members who were more likely to get certified and renew. Source: Association Adviser Communications Benchmarking Survey 2016.

millennials 60

millennials Ohio Proposal California 60