Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Offer a discount or special deal. This added response more than paid for the discounted dues.

Marketing 74

Marketing Discount Price Review 74

Associations Now

JANUARY 3, 2016

With a new year just getting started, associations of all kinds are sharing their predictions for what’s to come for their respective industries in 2016. From travel and meetings, to food and retail, associations have big ideas for 2016. The Computing Technology Industry Association (CompTIA) says to watch for three trends in 2016.

Industry 40

Industry Price Analysis Cost 40

Associations Now

OCTOBER 5, 2016

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.

Recruiting 78

Recruiting Recruitment San Francisco Marketing 78

Optimist Consulting

NOVEMBER 29, 2016

Email plays such a large part in our lives that it’s no surprise this extends to the marketing activities of membership bodies too. According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity.

Discount 100

Discount Survey Social Media Price 100

WBT Systems

NOVEMBER 15, 2016

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. What if your mbrs had the same brand loyalty that Harley riders have?

Learning Management System 150

Learning Management System LMS Certificate System 150

Association Adviser

NOVEMBER 21, 2016

At the same time, your association should not be shy about continuing to ask for their advertising and marketing dollars. Less competition for space combined with a willingness to continue investing in an organization that invests in its members recession-in, recession-out can lead to an increased market share.

Case Study 60

Case Study Directory Cost Revenue 60

Associations Now

AUGUST 12, 2016

— Arianna Huffington (@ariannahuff) August 11, 2016. — DelCor (@delcor) August 11, 2016. Don’t discount yourself. Price your work too low and it won’t earn the respect it deserves, Market Domination Media founder and CEO Jonathan Long suggests over at Entrepreneur magazine. Many of us do this.

Discount 40

Discount Price Recruiting Recruitment 40