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Associations Need to Lead Change with Education Programs

WBT Systems

We have a tremendous opportunity to both diversify and expand our revenue streams while also providing a critical service to the next generation of workers (and members).”. Generate Revenue from Education Content and Events. This helps the association to reach a wider audience online and generate incremental revenue from education.

Education 150
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Association Learning: Does your Story Inspire Members?

WBT Systems

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. What if your mbrs had the same brand loyalty that Harley riders have?

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When the Going Gets Tough, Smart Advertisers Dig In

Association Adviser

“Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount,” writes Andrew J. Case in point: 2016 has been a rough year for businesses that rely on natural resources in Alberta, Canada.

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Learning Subscriptions: Where Lifelong Learning (and Long-Term Revenue) Is Actually Possible

Leading Learning

So is non-dues revenue. In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” . <<<

Revenue 97
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Attract Smaller Companies and Startups to Your Tradeshows

Associations Now

After all, tradeshows are a huge source of nondues revenue. percent of nondues revenue at trade associations, while professional organizations receive 7.8 At its 2016 show, NRA selected 14 companies to take part. Non-pavilion space is priced at $3,400 and does not include membership. percent from booth fees.

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Tiered Benefits: A Better Solution for Trade Associations?

Associations Now

A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. The concept is simple: For the same set of benefits, big companies (whether measured by staff size, revenue, or unit sales, for instance) pay more, while small companies pay less.

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Could Amazon Prime Membership Top Cable TV Someday?

Associations Now

Amazon has been taking steps to help boost its numbers—among them, the outlet reports, is a discount option for low-income households, along with a monthly payment program. Additionally, the 2016 edition of Prime Day was a 60 percent jump compared to the 2015 edition of the event. According to U.S. Can’t beat ’em?