Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. On behalf of our mission statement and members, we went through a two-year rebrand. Our new brand essence is “The Marketing-Led Revolution.”

Survey 113

Survey Social Media Marketing Member Research 113

Smooth The Path

MAY 23, 2017

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. We can attract high-quality members with our improved marketing. But, we can only do this with high-velocity decision making. And we are nice. We like consensus.

Project 89

Project Conference Strategy Member Engagement 89

Socious

SEPTEMBER 30, 2016

According to the 2016 Association Innovation Benchmark Study , only a little over half of associations report that they are consistently innovating today. Innovation needs to be made a priority in order for your association to evolve and avoid being stuck with outdated benefits that are no longer useful to your members.

Innovation 100

Innovation Membership Management Process Products 100