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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Association Brain Food Weekly: 1.26.18

Reid All About it

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Make Your Marketing Technology Resolutions for 2018.

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You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. CM : I joined AMPED in April 2017. hours away in Madison.

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With Interest in Lab-Grown Diamonds Rising, Groups Eye Expansion

Associations Now

Now there’s word of a new group that would focus on marketing in the space. The growth in awareness and acceptance has been on a classic hockey-stick curve, and it happened without any significant marketing,” Marty Hurwitz, the CEO of MVI Marketing, the firm that conducted the study, said in a news release.

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Monday Buzz: Appealing to New Graduates

Associations Now

The class of 2017 has collected its hard-earned diplomas and is ready to head into the workforce. Keep in mind that these young millennials are looking for more autonomy than the previous generation. — MICEFX.COM (@micefxsolutions) June 12, 2017. How to engage and recruit new graduates to your association.

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Wednesday Buzz: Challenges in Owning Your Public Perception

Associations Now

Your organization may take great strides to influence how you’re seen by the public, but the market may have other ideas. — ESSAE (@EmpireStateSAE) January 18, 2017. ” Goals for millennials: Inc. provides five employee goals to help you guide your millennial teams this year. Sparking Innovations. ghgJm317zK.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. 57 percent invite younger members to be on volunteer committees.

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