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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

Survey 150
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Friday Buzz: When Email Goes Wrong

Associations Now

Another association once sent an email with an incorrect discount code. MBA,CMP,DES (@blalockt) May 5, 2017. Despite the popularity of new social media networks like Snapchat, millennials are still more likely to share content on Facebook than any other platform, reports Business Insider. Keeping Your Cool. — TamelaB.

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Monday Buzz: Airbnb Competition Heats Up

Associations Now

Small hotels are trying to entice millennial customers by offering significantly discounted rates through the e-retailer Boxed.com, reports the New York Post. — Association Adviser (@AssocAdviser) July 24, 2017. Clear Communication. Planning Your Association's #CommunicationStrategy ?