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Did You Know? Associations Plan to Focus the Most Effort on Improving Membership in 2017

Association Adviser

As 2017 begins, respondents to our latest reader poll have told us they plan to focus more on membership than on other areas of association operations. As demographics and technology change, many associations are re-examining the perks of membership to ensure they’re still relevant in 2017. Non-members can join these classes for a fee.

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Counseling Association Chooses San Francisco as New Host of 2017 Annual Meeting

Associations Now

With 10 months to go before its 2017 conference, the American Counseling Association has selected San Francisco as its host city. Following the decision to relocate its meeting from Nashville because of the passage of discriminatory legislation, the American Counseling Association has moved its 2017 Conference & Expo to San Francisco.

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Conference Circuit: So, You Think You Can Type?

Associations Now

The National Court Reporters Association’s 2017 Convention & Expo begins next week in Las Vegas. Conference: 2017 NCRA Convention & Expo. Those sponsorship dollars help discount student registration to $105, compared to $595 for other attendees. Rundown Attendees: 1,300 plus. Exhibitors : 40. Sponsors: 9. Warm welcome.

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Conference Circuit: Dairy Science

Associations Now

The American Dairy Science Association’s 2017 Annual Meeting will begin on Sunday in Pittsburgh. Conference: 2017 ADSA Annual Meeting. Following preconference workshops, the 2017 ADSA Annual Meeting will kick off on Sunday evening with an opening keynote by Ethan Schutz. Rundown Attendees: 1,700. Abstracts Submitted: 1,300.

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Want to Make an Emotional Connection to your Members? Speak to their Inner Superhero.

SBI

Back in 2017, superhero movies made more than $4 billion at the box office. So are value-added member benefits—but an AMS and a new-members-only networking event or discount program are no substitutes for a deep and genuine understanding of how your members view themselves and their role in the world. That’s “billion,” with a “b.”

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Monday Buzz: Boost Meeting Engagement Without Breaking the Bank

Associations Now

Also: Is there a downside to discounting member dues? You might want to think twice before discounting your membership dues. — JP Moery (@jpmoery) June 5, 2017. So, when we discount it, it actually drives down the value of membership.”. You don’t have to make radical changes to improve engagement at your meeting.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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