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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. Value of Digital Badges for Association Members.

Revenue 230
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Another pointed to their new Young Professionals discount on membership dues. The state of association membership. Although challenges exist, the reports paint a rosy picture overall. Membership numbers look good.

Survey 150
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Striving for Success: Streamlined Processes

GrowthZone

We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. In 2017, we had an 88% retention rate and since implementing these changes after migrating to GrowthZone, we are tracking towards a 92% retention rate.

Process 78
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Tuesday Buzz: The Evolution of Membership-Driven News Outlets

Associations Now

A decline in subscribers and print ad dollars resulted in sharp drops in revenue, and online advertising isn’t making up for it. Benefits such as discounts to local restaurants take a lot of effort to manage but provide little payoff. — ESSAE (@EmpireStateSAE) August 1, 2017. Members don’t care about unrelated perks.

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Increase Your Membership ROI – Return on Involvement

Association Adviser

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Do you know if your association offers discount programs that could save your organization money? I think you get the point.

Georgia 95
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Tiered Benefits: A Better Solution for Trade Associations?

Associations Now

A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. The concept is simple: For the same set of benefits, big companies (whether measured by staff size, revenue, or unit sales, for instance) pay more, while small companies pay less.

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For Manufacturers, For-Profit: Jason Moss of the Georgia Manufacturing Alliance Supports Members through Networking and Education

Association Adviser

They get instant access to all of our events at a discount and a 100 word company listing in the Directory. In January 2017 I brought on my first staff member, and now I have two full-time and a couple of part-time staff. AA: Where does your revenue come from? AA: That’s a lot! How does your staff manage that?

Georgia 90