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Did You Know? Associations Plan to Focus the Most Effort on Improving Membership in 2017

Association Adviser

As 2017 begins, respondents to our latest reader poll have told us they plan to focus more on membership than on other areas of association operations. As demographics and technology change, many associations are re-examining the perks of membership to ensure they’re still relevant in 2017. Non-members can join these classes for a fee.

Class 60
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Want to Make an Emotional Connection to your Members? Speak to their Inner Superhero.

SBI

Back in 2017, superhero movies made more than $4 billion at the box office. So are value-added member benefits—but an AMS and a new-members-only networking event or discount program are no substitutes for a deep and genuine understanding of how your members view themselves and their role in the world. That’s “billion,” with a “b.”

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Another pointed to their new Young Professionals discount on membership dues. Clearly communicate the value and ROI members will receive when they participate in one of your programs. The state of association membership.

Survey 150
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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. The EDUCAUSE badge program includes the following categories of engagement: Community Service, Leadership Development, Communications, Awards and Subject Matter. What is the “Skills Gap” Problem? According to the U.S. Badging Platform: Credly.

LMS 252
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Monday Buzz: Airbnb Competition Heats Up

Associations Now

Also: How to craft a more focused communications strategy. Small hotels are trying to entice millennial customers by offering significantly discounted rates through the e-retailer Boxed.com, reports the New York Post. Clear Communication. — Association Adviser (@AssocAdviser) July 24, 2017.

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Friday Buzz: When Email Goes Wrong

Associations Now

Another association once sent an email with an incorrect discount code. MBA,CMP,DES (@blalockt) May 5, 2017. Kivi’s Nonprofit Communications Blog goes in depth on sustainability planning for nonprofits. When it discovered the error, it corrected the issue by creating a new code on its end to match the one the members received.