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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Did You Know? Associations Plan to Focus the Most Effort on Improving Membership in 2017

Association Adviser

As 2017 begins, respondents to our latest reader poll have told us they plan to focus more on membership than on other areas of association operations. As demographics and technology change, many associations are re-examining the perks of membership to ensure they’re still relevant in 2017. Let us know in the comments below.

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Counseling Association Chooses San Francisco as New Host of 2017 Annual Meeting

Associations Now

With 10 months to go before its 2017 conference, the American Counseling Association has selected San Francisco as its host city. Following the decision to relocate its meeting from Nashville because of the passage of discriminatory legislation, the American Counseling Association has moved its 2017 Conference & Expo to San Francisco.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

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Want to Make an Emotional Connection to your Members? Speak to their Inner Superhero.

SBI

Back in 2017, superhero movies made more than $4 billion at the box office. So are value-added member benefits—but an AMS and a new-members-only networking event or discount program are no substitutes for a deep and genuine understanding of how your members view themselves and their role in the world. That’s “billion,” with a “b.”

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Membership 101: Effective Renewal Cycles

Spark Consulting

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. Marketing General will be releasing the 2018 data later this month, and you can register for the FREE release webinar here.).

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Associations: Solving the Skills Gap with Digital Credentials

WBT Systems

million open jobs in this country and only 98,000 were added in March 2017. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. What is the “Skills Gap” Problem? According to the U.S. Membership is open to U.S.

LMS 252