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The Most Popular Community Management Articles from the Last 12 Months

Socious

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. These articles will give you a head start on 2017, covering topics from member engagement to business management. Not everyone enjoys posting in your forums or reading email newsletters every week.

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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. Newsletter. “Wait…print isn’t dead? Print can still be a major revenue generator for associations.

Georgia 61
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Monday Buzz: Fundraising Ideas for Board Members

Associations Now

Network for Good’s marketing blog shares a few ways to activate board members for fundraising that don’t require them to make a direct ask. Board members often carry a lot of clout in the profession; take advantage of that by asking them to write an article or a letter for your blog and newsletter. How can you get them more involved?

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Association Brain Food Weekly: 4.20.18

Reid All About it

. – Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. Host: ASAE Marketing Section Council. Host: American Marketing Association. Presenter: Mark Bornstein, VP Content Marketing, ON24, Inc. Be What Millennials Want: a Content Curator.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. Acknowledging a challenge is the first step to finding a solution.

Charlotte 118
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Wednesday Buzz: How Millennials Are Changing Business Travel

Associations Now

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives.