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Wednesday Buzz: How Millennials Are Changing Business Travel

Associations Now

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives.

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The Most Popular Community Management Articles from the Last 12 Months

Socious

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. These articles will give you a head start on 2017, covering topics from member engagement to business management. Not everyone enjoys posting in your forums or reading email newsletters every week.

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The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. Acknowledging a challenge is the first step to finding a solution.

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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. For the first time, printed member newsletters and show guides appeared in the Top 10 preferred communication channels in the Communications Benchmarking Survey. Newsletter. “Wait…print isn’t dead? While print media’s role has evolved over time, it is not dead.

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Monday Buzz: Fundraising Ideas for Board Members

Associations Now

Board members often carry a lot of clout in the profession; take advantage of that by asking them to write an article or a letter for your blog and newsletter. — MemberClicks (@MemberClicks) May 22, 2017. Millennials and generation Z have different workforce requirements, along with different membership preferences.

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Friday Buzz: When Email Goes Wrong

Associations Now

It doesn’t matter if the error is a typo or due to a technology issue beyond your control, an inaccurate email will leave members with a bad impression and may even cause some to unsubscribe from your newsletter. MBA,CMP,DES (@blalockt) May 5, 2017. Association Success shares a few common email problems and some clever fixes.

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What Should You Make of the “Pivot to Video”?

Associations Now

And that is leading to situations like the one that faced the startup millennial-focused news outlet Mic last week. But strangely, this logic seems to go against the recent headlines we’ve seen around this—including a Pew study that found the old-standby email newsletter is more successful than a standalone app.

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