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Friday Buzz: When Email Goes Wrong

Associations Now

It doesn’t matter if the error is a typo or due to a technology issue beyond your control, an inaccurate email will leave members with a bad impression and may even cause some to unsubscribe from your newsletter. MBA,CMP,DES (@blalockt) May 5, 2017. Association Success shares a few common email problems and some clever fixes.

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What Should You Make of the “Pivot to Video”?

Associations Now

After spending years investing in writing and traditional journalism, there seems to be a shift to something much different by many of these outlets—short, interactive clips of momentary information, designed to both do well on social media and better serve advertisers. This, I think, buys the association space some time.

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Association Brain Food Weekly: 4.20.18

Reid All About it

Social media metrics that matter. Sprout Social ). Learn how to optimize your email invitations, use videos to drive registration, more effectively leverage social media, and build a long-term audience. Be What Millennials Want: a Content Curator. Krebs on Security ). Quiz next week. ( Tue 4/24 at 2 p.m.

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Wednesday Buzz: How Millennials Are Changing Business Travel

Associations Now

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives. Be a host with the most.