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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger
Higher Logic
OCTOBER 5, 2017
Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.
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