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6 Data Points to Track in Your AMS + Why You Need Them

MemberClicks

Improve the member experience for your current members by understanding who they are and what matters to them Discover and optimize the best channels for your outreach efforts based on your member preferences. in Marketing Management from the University of Tampa. We recommend leveraging your data to: .

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6 Tips to Improve Your Association’s Management with Data

Fonteva

Data can improve your member communication strategies in a variety of ways. First and foremost, personalization is a powerful tool to boost member value by improving the member experience. Something as simple as addressing email and direct mail communications to the member by name is a great start.

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