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Tuesday Buzz: Fighting Fire With Fire

Associations Now

This clever antismoking marketing strategy is aimed directly at hipsters. According to the behavior-change agency Rescue, the best strategy might be to borrow some of the same ones that the tobacco industry is using. Event trends to watch: What’s coming in 2017 that your association needs to keep an eye on?

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Luggage Tags and Breath Mints: How MSAE Refreshed Itself As Associations North

Association Adviser

With the recent brand strategy work, we created our value proposition and key messages that will resonate with current members and engage prospective members through consistency in messaging and our new brand identity. North was a big question since we represent Minnesota, North Dakota and South Dakota.